SELLING SKILLS
Power Sales Writing™
Have time to train your sales leaders in only one area? Give them this program and you'll change the way they approach every sales opportunity. Teach them how to invite their customers to buy. Proven to increase shop scores — and sales — this training session is so specific, so practical, and so critical that you just can't afford to let your sales people write another word without learning how easy it is to connect with their customers and separate themselves from the competitors. If you only have an hour, use it for this program (but they'll want more!).
Duration 45 mins - 2 days.
Addresses these challenges (each program is designed to accomplish your specific meeting objectives):
- How to make your sales proposal sound different and stand out from your competition
- How to save up to 80% of the time spent writing
- How to invite them to buy and compel them to read
- How to write strategically
- How to move the reader to action
- How to keep the reader reading
Participants will:
- Learn a 3-step process to write more efficiently and more effectively
- Use their own style -- but better
- Eliminate words that lose sales
- Write to show caring, concern and support for the reader
- Use writing to sell not just tell
Who Should Attend Power Sales Writing?
Possible Titles/Blurbs/Additional ideas:
Power Writing: How to Get Awesome Results from the Emails, Letters and Proposals You Write
If you can't write in a persuasive, polished and powerful manner, you can't achieve success today. Whether it's email or traditional mail, whether you're writing to your customers or your executive team, if you don't represent yourself and your company brand professionally, you won't get the results, respect and recognition you deserve. You'll leave this high impact session thinking differently about the way you write, and writing better than you do now! Learn how to communicate "strategic substance" and the difference between telling and selling. Every professional should attend this valuable session!
Power Sales Writing: Dynamic Selling in Today's Marketplace
Have you ever wondered if you're writing right? Does your writing
ever sound boring or like a form letter, even to yourself? This fun
and intensive workshop will change that! You'll leave owning a better
way to connect, build relationships and sell to your prospects and
customers! You'll laugh a lot while you learn critical skills to help you sell more and get the results, respect and recognition you deserve. Sue Hershkowitz-Coore, CSP, has been named by MPI as a "Platinum" speaker. You'll enjoy her energy and her focus on helping you to achieve greater success.
Power Sales Writing
Are your sales letters as successful as they could be? Do you use your writing to clearly differentiate your service, idea or product? You'll leave this intensive and interactive session with new skills you can apply immediately to sell better and sell more. Presented in a down to earth style, this information is practical and specific and easy to use. Discover what motivates a customer to continue reading your pitch and what you must never, ever write.
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