 How to Say It to Sell It:
Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition!
Introduction
This book is about standing out from the crowd. Each page is filled with specific, easy-to-apply, practical nuggets of information to help you create the relationships, and sales success you’ve always dreamed about.
Look through a dozen books on selling and what do you find? If you’re lucky, you read about how someone (the writer) became successful. The challenge is that his or her techniques are often based on his style, type of clients and customers, her products, personal philosophy, faith, or closing cycles. This book isn’t like that.
This book is about how you communicate your particular sales message to your clients, prospects and customers. It’s about communicating with power, persuasion and precision. This book is about transforming the way you think, and the way you say and write your messages, so that you sell more, more easily.
Here is my challenge to you: As you read each strategy and idea, picture yourself using it. Think about how you can apply and achieve success with each idea and selling tip. Don’t rush to get to the end of the book. It won’t do you any good on the shelf. Take the time not just to read this book, but to use it. Then, watch your career skyrocket and your confidence soar.
See yourself selling to your favorite – or least favorite – customer. Practice using the skills that help you Say It to Sell It. This book is loaded with strategic concepts for you to apply, and specific steps for you to follow. You’ll learn exactly how you can blast the competition, boost revenue, and build the relationships that make selling easy, fun and profitable.
You went into sales to be in control of your earning potential, to influence others and to help them create success. The concepts in this book will teach you how to do that. You’ll learn how to:
- make cold calls more easily and more successfully,
- create emails that separate you from your competitive set,
- break through to prospects who are happy with their current suppliers,
- present, pitch and persuade with power, polish and pizzazz,
- boost your success and amp up your sales potential,
- invite your customers to see the value you offer, and
- sell more, more easily.
If you’re looking for specific, actionable ideas to propel your sales career forward, this book is for you.
Paperback, 210 pages, $11.95 (plus shipping and handling)*
Read the Table of Contents…
Read the reviews on Amazon.com
How to Say It to Sell It on Penguin Group USA
*Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details.
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