Do your emails attract people or turn them off?

Presentation Topics

"The class material was outstanding and has truly made a difference in the quality of my correspondence and in my confidence."
Garrett Covington, Marriott Int'l
"Sue Hershkowitz-Coore (SpeakerSue for friends, websurfers and twitterheads alike) provides more, usable information in five minutes than most people hear all year... I cannot begin to capture all of the great ideas included in this presentation."
Jay Smethurst, Director, Illumination Galleries
Email Selling Skills

Email Effectiveness

Communicating in writing is what we all do. And when the message content or intent is misunderstood, or the email is deleted without the recipient reading past the preview pane, reputations can be ruined and results diminished. Ensure your messaging is relevant to the reader, authentic to your brand and quick to read. Whether you have time for a 90-minute overview so your team gains awareness of email's importance (and laughs at their mistakes, too!), or an intensive, bespoke full-day program using their own writing examples so they have the tools and communicate persuasively and compassionately, you can count on this: they, and your customers, will thank you!

Power Sales Writing™

Proven to increase shop scores — and sales — this training session is so specific, so practical, and so critical that you just can't afford to let your sales people write another email or sales letter until they attend.

Behind the Writing: What is Your Email Strategy?

Ever wonder what other people really think about your email? Here's a chilling fact*: There exists only a 50-50 chance that your intent will be understood as you meant it to be. So email not only makes it easier to communicate but to miscommunicate. With your reputation and meeting budget on the line, email is no place to be misunderstood! Attend this session to enable the best business decisions and eliminate the disconnect that occurs when business is not communicated intentionally and appropriately. Leave with a new structure to ensure your intent and content resonate for your recipient, move the action forward and make you look as professional as you are!

At the end of this session, attendees will:

  • Identify and eliminate the 2 key factors for misunderstanding in email (these factors are not obvious!)
  • Compose email messages that solidly convey a confident, correct, concise and relevant message
  • Apply a 3-step process to save time and structure messages for forward action

*NYU Stern School of Business

Make Your Email Communications Sell: How to Prospect and Follow-up Today!

Email may not be the best way to prospect today (or is it?). If you're using email, are you certain that your messages aren't causing your prospects to retreat? How do you reopen a conversation with someone who has told you "no"? How do you avoid the horrible introductory email? Why does using your "inside voice" matter? You'll leave this energetic and educational meeting with specific new tools you can apply that same day to build business and profits.

Bringing Sexy Back: How to Make Email Work Today

Do your emails tempt your readers to do business with you, or are they a major turn off? This session helps you transform bland messages into emails that entice customers to want to do business with you. Learn how you can set yourself apart from your competitors to create a more appealing brand message. If you're looking for a practical session with specific ideas you'll apply right away to build business and profits, this is a must-attend session. You'll have fun and leave with new tools to prospect and sell more.

How to Use Email to Prospect

Whether your team's strategy is to call prospects first and then email, or email before placing the first call, what you say in your first email can make or break the eventual sale. Discover how easy it is to be authentic, clear and concise to prospect more profitably and professionally. Your team will never be at a loss about how to start (or follow-up) their "introductory" emails again. This program is a perfect half or full day workshop for your next sales meeting. Pair it with How to Prospect on the Phone — and Find Qualified Business to ensure a consistent, genuine sales strategy that invites prospects to buy.